World of Rolex

World of Rolex

World of Rolex
World of Rolex

The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Sailing yachts competing in the Rolex SailGP Championship, showcasing vibrant sails and high-speed action on the water, emphasizing Rolex's partnership in elite sports.
Sailboats racing in the Rolex SailGP Championship, showcasing ultralight catamarans with vibrant sails, against a scenic coastal backdrop.

Published on September 3, 2025

Rolex SailGP Championship

Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive sailing into the future.

Racing cars speeding under the iconic Rolex arch at the Le Mans endurance race, showcasing Rolex's partnership with elite motorsport events.
Racing cars speeding under the iconic Rolex arch at the Le Mans endurance race, showcasing Rolex's partnership with elite motorsport events.

Published on June 10, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

Watchmaker inspecting Rolex watch components, focusing on black dial and intricate movement details, emphasizing craftsmanship and precision in luxury watchmaking.
Watchmaker assembling a Rolex timepiece, focusing on a black dial with luminous markers, set against a white background, showcasing craftsmanship and precision.

Published on April 9, 2024

A Voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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